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John Elkington (born June 23, 1949) is an author, advisor and serial entrepreneur, perhaps best known for coining such terms as environmental excellence, green growth, green consumer, the triple bottom line and People, Planet & Profit (or Prosperity).
That was the book that poet Ted Hughes sent to Margaret Thatcher when she was Prime Minister – and then wrote a poem about in his role as Poet Laureate.At the age of 11, in 1961, John raised money for the newly formed World Wildlife Fund (WWF), where he has for many years served on the Council of Ambassadors.He went on to dedicate his life to helping influence, inspire and stretch the thinking of business leaders through informed story-telling and delivering ‘constructive discomfort,’ all in service of sustainability’s triple bottom line and breakthrough innovation.He is currently a Founding Partner and Chairman & Chief Pollinator at Volans, John Elkington was described by Business Week in 2004 as "a dean of the corporate responsibility movement for three decades." In 2008, the Evening Standard had named him among the ‘1000 Most Influential People’ in London, describing him as “a true green business guru,” and as “an evangelist for corporate social and environmental responsibility long before it was fashionable.” But his first involvement in the field dates back to 1961 when, aged 11, he raised money for the newly formed World Wildlife Fund (WWF).He says he has always struggled to come up with a suitable elevator pitch to describe what he does, but he suggests that one way to think of it is that he and his colleagues serve as "grit in the corporate oyster," providing a "pro-business, pro-future" irritant around which new forms of value can form. Somewhat to his own surprise, he turned out to be a serial entrepreneur.
He has coined a number of terms over the years, including environmental excellence (1984), green growth (1986, with Sustain Ability billed as the "Green Growth Company" from 1987) and green consumer (1986).